Gails Powersports

What was the goal?

• Increase revenue for each department: sales, service, events, and increasing inventory
• Establish brand awareness within a hyper-targeted 50-mile radius of Kansas City
• Produce significant lead flow with highly qualified prospects opting in to receive more information on each department (sales, service, events, and increasing inventory)
• Automate follow-up sequences to direct leads to department for scheduling appointments

What was the plan?

Content Creation: To accomplish the first goal of achieving local brand awareness, our team created content with Gail. This content was designed with a few key elements for maximum impact:

• Introducing Gail to the community
• Showcasing their location to inform the locals exactly where the showroom is located
• Informing viewers on what they can expect when they come into the showroom
• Creating multiple offers that drive in new customers for each department
• Creating Direct Response style dialog to get the viewers to take action

What was the result?

In March 2020, Gail’s Powersports started working with 2nd String Marketing right when COVID shut down the entire country. Gail’s Powersports, the leading pre-owned Harley-Davidson® and Powersports dealer in the Grandview, Missouri area, needed to keep selling bikes and services through the pandemic even with the harsh restrictions placed on businesses. With no clear ending to the pandemic, the challenge was building new marketing campaigns that would attract and nurture leads even during this crisis.