Marni Wing Girl

What was the goal?

• Marni is a dating coach for men and has spent the last decade helping tens of thousands of men with their dating life.
• When Marni came to 2nd String Marketing, she was at a pretty good place with her business. She had a great following on YouTube with over 500K subscribers.
• But she was having a problem scaling her ads and paid acquisition.
• She was stuck for the past 9 months averaging $34,733 per month with her paid ads.
• We started working with Marni in May 2020 and were able to increase her monthly revenue to an average of $165,694 (4.7X more per month)
• The 7 month marketing strategy we implemented was responsible for the following…

What was the plan?

• Needed to optimize and increase the conversion rate of the sales page because it was under 0.5%;
• Create compelling video ads that would generate consistent sales from Facebook and YouTube;
• Create campaigns that produce a significant flow of leads and purchases day to day;
• Develop a customer journey process that increases customer Life Time Value;
• Set up advanced tracking and analytics to be able to accurately measure revenue and profits and then scale rapidly;
• Establish brand awareness within targeted countries;
• Automation of the lead follow-up to optimize the Life Time Value and increase repeat buyers.

What was the result?

To accomplish the goals we set for this 7 month marketing campaign we put into place the following:

• We implemented optimization and tracking tactics to increase the conversion rate of the sales page from under 0.5% to 1.75% which resulted in over 300% increase in conversions.
• We implemented an omni channel marketing approach to maximize each platform.
• We set up custom data tracking to ensure we knew exactly how much profit we made from each marketing campaign.
• Once the base was set, we optimized and scaled the advertising to effectively quadruple the monthly revenue.